Communicating Sustainability: Nudging with Pictures

21 Aug

Are you a graphic designer? If yes, then this book is for you.  If no, then this book is for you. It’s a new coffeetable-sytle book just out, called Cause and Effect. Visualizing Sustainability. In 240 pages it showcases examples of sustainability communication in various media around the world. The fascinating thing about communicating sustainability is the challenge of the sheer complexity of sustainability issues that you need to bring across in, say, one picture or 30 seconds. That’s the challenge for Sustainability Humour too, isn’t it? Add to that the number of disciplines often involved and sprinkle it with the interested parties and you have exponential data. How do you reduce or perhaps transform – and this is where the visualization examples are really neat – that complexity to something quickly graspable? Have a look for some inspiration in this book, it’s well worth browsing through (you can do that here). The Berlin publisher gestalten provides two of the three editors, Robert Klanten and Sven Ehmann, while Stephan Bohle of the think-tank futurestrategy is the third. (found via MocoLoco)

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