Archive | October, 2013


31 Oct

Deconstruction is a bit of a buzzword in cooking and food circles. Not to be equated with molecular gastronomy, it can be simply explained as the breaking down into constituent parts and the putting back together in a new way – apply that to a recipe, a meal or a food and off you go. The idea has also been applied to various food photography projects with rather pleasing outcomes: Things Organised Neatly – as one tumblr puts it. I’ll give you an overview today and present each in the following days. Lets start with this lovely simply recognisable-ingredients version of Alexandra Korey‘s:


deconstructed bruschetta

Want a deconstructed tomato plant? Visit Austin Radcliffe’s tumblr to indulge in your OCD. It will likely remind you of Ursus Wehrli’s sorting sprees which we reported here. I think they should meet with the seriously obsessed Melissa Easton.


deconstructed tomato plant

Include the tomato in a typical English breakfast and deconstruct (in this case: organise neatly). Midday meal: mushroom soup? Seems there’s a unique term for this: knolling, meaning to arrange a defined set of objects (I’m thinking maths here) in parallel or at 90° angles as a method of organisation.


full English breakfast organised neatly


deconstructed roasted mushroom soup

In the next entries we’ll simplify a twelve-course meal and deconstruct some more recipes plus have some fun with a foodie agency.


What to do with old baguette

18 Oct

Make a table.

Baguette Tables were created by Studio Rygalik (Tomek and Gosia Rygalik) as a nudge on food waste. The tables – made from stale baguettes about to be thrown away – were part of the Vienna Design Week Laboratory.

Clothe a fashionista.


Photographer Ted Sabarese shot the project HUNGER PAINS in 2009. It’s a series of models clothed in real food items. Each model is wearing the food constituents of a meal they would love to eat. You can read up about the project on his blog. It’s best to use “hunger pains” as the search word to find all the relevant entries, including a making-of-filmclip.

Aesthetically-challenged fruit & veg: Sustainability in your diet

15 Oct

The Austrians, the Swiss, the Dutch, the Brits, the Germans and quite a few others too are making a case for Edible Imperfection. The retailer REWE International has just launched its campaign “Wunderlinge” in Austria, starting with apples, carrots and potatoes that literally don’t make the grade. These local products are offered at a cheaper price and only as long as supply lasts.


The Austrian campaign was inspired by their Swiss neighbours: retailer coop launched Ünique – a sales pitch for fruit and veg with character, created  by nature’s moods. They also held a competition in which citizens could upload photos of their funny fruit & varied veg.


In the UK people sent in pics of their unusual veggies to the We Love Knobbly Veg gallery, part of the eponymous campaign run by the conservation charity National Trust and the magazine Delicious.


Berlin artist and professional photographer Uli Westphal has provided us with astounding visuals of botanical anomalies in his project Mutatoes and the amazing array of tomato cultivars in Lycopersicum. I hope he continues with this work!


And there is more in Berlin: Culinary Misfits – German catering duo Lea Brumsack and Tanja Krakowski call on us to Eat all of the Harvest! They are actively looking for organic farms to sell them not the good, not the bad, but definitely the ugly. Indeed, they are now supplying BioCompany, an organic supermarket chain, with vegetarian/vegan Misfit-Soups. Filmlet here and crowdfunding here.


Dutch initiative Kromkommer came about as a result of a dumpster diving adventure. It’s a Dutch campaign for Krom Komkommers & More (Kinky (actually: bent, curved, crooked) Cucumbers). Join the Krommunity.


Of course all of this has lots to do with current mega topic food waste. The price of consumer demand  – and trade grade legislation – for cosmetic perfection and uniformity is high, read up a bit e.g. here. Are you on a Stepford Diet? Do you hide ugly fruit and veg like Ashley Kinnad’s entry to the Design Bridge Student Competition (2012) in the pic below? Then take a Wonky Veg Pledge: vow to source non-conformist fruit & rebel vegetables for your diet, green up your shopping and show some love for the Despicable Me’s of the plant world.