Packaging cooks egg

22 Mar

gogol_klein

While trying to get some background on Koop’s More Freedom for Hens campaign, I came across this delightful little Russian idea: The Gogol Mogol. Buy protectively packaged eggs with a pull-tag to start a chemical reaction in the packaging, heating and cooking your egg for ready consumption where and when you are. Conceived by KIAN, a Moscow- and Novosibirsk-based agency, designed by Evgeny Morgalev, according to here and here. The designers won a number of awards for this packaging-and-cooking concept, such as the Cresta award (Gold in the Design Category, 2013) and the Pentawards (Gold in the Concept Category, 2012). I’d like to see some tentative Life Cycle Assessment (LCA) of this … meantime I’ll enjoy a Gogol Mogol, otherwise known as a Russian Egg Nog type drink. The recipes revolve around eggs and sugar, with a grand variety of further ingredients, e.g. lemon, orange, vanilla, nutmeg, honey, rum, brandy, liqueur.  It’s reputation includes belonging in the cupboard of grandma’s remedies and a tonic for singers, nobility and everyone else. Find a yummy recipe on theydrawandcook or here.

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