Something extraordinary

24 Oct

I used to have a saying stuck up on my wall:

‘Live an ordinary life extraordinarily.’

Graphic designer Jessica Ettridge must have connected with that too for her project Extraordinary. She selected a few products that we use every day: soap, a toothbrush, scourers; products where we perhaps do not give much thought to the way they were made or our use and consumption of them. Jessica explains that her project is about enhancing our appreciation of everyday projects. That’s a sentiment that sits well with sustainability. Imagine if we gave the same appreciation to everything we use, to every object we touch. Imagine if we re-invested them all with the extra-ordinary.




2 Responses to “Something extraordinary”

  1. Truida Prekel October 25, 2014 at 22:03 #

    Thanks Carola

    Refreshing look at everyday things. But my computer didn’t want to go to your website to leave a comment.

    Hope all is well.

    I suppose you will not be in SA on 22 November??? If so, you are invited to our 35th anniversary.




    Truida Prekel

    Innovation Catalyst

    SynNovation Solutions

    +27 21 788 7718 (home & office)

    +27 82 452 0341 (mobile)

    +27 21 788 7721 (fax)

    truidap Skype VoIP

    P O Box 153, Muizenberg 7950

    601 Cinnabar, Atlantic Road, Muizenberg 7945

    Cape Town

    • simplycarola October 28, 2014 at 23:31 #

      Hi Truida, thanks for the shout and invite – we will be down a little later and look forward to seeing you all then!

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