Tag Archives: cleaning products

Something extraordinary

24 Oct

I used to have a saying stuck up on my wall:

‘Live an ordinary life extraordinarily.’

Graphic designer Jessica Ettridge must have connected with that too for her project Extraordinary. She selected a few products that we use every day: soap, a toothbrush, scourers; products where we perhaps do not give much thought to the way they were made or our use and consumption of them. Jessica explains that her project is about enhancing our appreciation of everyday projects. That’s a sentiment that sits well with sustainability. Imagine if we gave the same appreciation to everything we use, to every object we touch. Imagine if we re-invested them all with the extra-ordinary.

 

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