Tag Archives: Orangutan Project

Nudging towards sustainable palm oil

15 Jul

Nutella has it, so do many, many biscuits, snacks, breads, cakes, confectionery fillings, ice cream, processed cheeses, and more. And that’s just the food applications of palm oil. It’s also a typical ingredient in the production of soaps, detergents, pharmaceutical products, cosmetics and more. The Big Ecological Issue is the grand scale of the plantations necessary to produce all this palm oil for global consumption and the concomitant destruction of wild habitats. You can read up more in dossiers and campaigns run by the major NGOs such as WWF, Greenpeace, Rainforest Action Network and also the Orangutan Project and on the Say No To Palm Oil site.

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Publicity and pressure around this issue have given rise to a roundtable on more responsible palm oil production, the RSPO, though the issue stays highly controversial. There is now a small supply of alternatively produced palm oil, which is used, for example, by the manufacturer of the soap we are presenting in today’s entry: Sustain. Whereas yesterday’s soap showed you melting glaciers and icebergs, today’s soap shows and tells you about the critically endangered animals you help save by using it – clean hands + cleaner conscience?sustain-06_klein05_01_11_sustain6_klein

Sustain is a soap made with 100% sustainable palm oil. Simon and the Treasure Studio in Harrogate, UK, developed three characters based on redlisted animals (Bornean orangutan, Malayan Tiger, Papuan Monitor Lizard). Copywriter Chris Miller created some lovely copy that gave each animal real personality and also highlighted their plight. More beautiful soaps in more beautiful packaging here.

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