Tag Archives: water

Nudging towards saving water

16 Jul

Heard of KOREFE – Kolle Rebbe Form und Entwicklung? That’s the Hamburg-based Design and Innovation Agency that created the brand Stop The Water While Using Me for which it received the Red Dot 2010 Best of the Best award (and quite a few more too). Where best to grab us and nudge us to stop using so much water? In the bathroom! And that’s where the range of products by this company are typically used, as are yesterday’s soap and the-day-before-yesterday’s soap.

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Sunglasses or access to fresh water?

28 Jun

Our students have just presented their scientific posters in our water-in-food-systems course. The topics they choose are quite varied from comparing water-related activities of breweries, over international campaigns to promote tap water, discussion of water as a human rights issue, water in food packaging to comparing the water footprint of Spanish and Dutch tomatoes. We always put the posters together in a non-edited course proceedings volume. For this year’s proceedings I used the following images for the cover and back pages.

These are two motives from the People in need campaign, run by the international aid organisation Cordaid. ThisĀ  outdoor advertising was developed by Saatchi & Saatchi, Amstelveen, Netherlands, and won a Silver Outdoor Lion at the Cannes International Lions Festival in 2007. There are also some delicious watery fonts that we have used, such as underwater love, which I used this year, and Wet1Becker, which I used last year.

Protesting the loss of public fountains

23 Apr

Luzinterruptus describes itself as an anonymous artists group carrying out urban interventions in public spaces using light and dark. In Europe’s spring 2012 their Mutant Weeds installation did the rounds of various design, art and environmental sites. Since I’m running a course on water in the food system I was interested to discover their Agua que has de beber installation. luzinterruptus explains that more than half of the public drinking fountains in Madrid have been lost within 30 years so the thirsty have to buy bottled water or walk some kilometres (miles). Through the ephemeral guerilla light installation they reclaimed four unused fountains to make a statement about water as a necessity for life and the reactivation of fountains from their purely ornamental state.